GTM Alpha
GTM Audit
Shashwat Ghosh
Fractional CMO & GTM Advisor
GTM Alpha (EPIC model) For Series A/B founders and ITeS CROs.
For leaders who want predictable pipeline and clear differentiation, without hiring a full team.
Favikon: Top 30 worldwide — Product-Led Growth creators (verified).
Start with a GTM Audit
A rapid, operator-led diagnosis of what's blocking predictable pipeline—and what to fix first.

Founders: Stop guessing. Get a 90-day plan without hiring a full team.

You have traction, but pipeline isn’t predictable yet. Walk away with a 90-day GTM plan to scale without hiring a full team.Delivered in 5 business days: EPIC Scorecard: where you stand across Ecosystem, Product-Led, Demand, Community Leak Map: the top 3 bottlenecks killing pipeline (with evidence) 90-Day Action Plan: what to do, in what order, with expected ARR impact See Founder GTM Audit Deliverables 45-min kickoff · async review · 60-min readout

CRO / CMO / CS Head: A decision tool, narrative, focus plan and execution blueprint.

You need clarity and alignment across sales + marketing + productNot another deck. A decision tool. Delivered in 7 days: Executive Narrative: what’s actually true about your GTM today Focus Plan: the 3 moves that create the most leverage this quarter Execution Blueprint: messaging, motion, and demand priorities—sequenced See Revenue Leader GTM Audit Deliverables For revenue leaders tired of random acts of marketing.45-min kickoff · async review · 60-min readout

ITeS CXO: C-level audit across markets - risk map + quarterly roadmap.

You’re scaling multi-geo GTM and protecting margin.Walk away with a risk map + a quarterly roadmap across markets. If we can’t diagnose it, we shouldn’t scale it. Delivered in 7 business days: EPIC Scorecard: sales motion + channel health across markets Risk Assessment: what’s leaking pipeline and margin Quarterly Roadmap: priorities, owners, and what to stop doing See ITeS CXO Audit Deliverables Built for ITeS CXOs scaling $10M–$100M45-min kickoff · async review · 60-min readout

Ways to work with Shashwat
Four ways to engage. All delivered through the EPIC framework.
Not sure where to start? Begin with a GTM Audit.
GTM Alpha
For founders and CXOs rebuilding GTM across Sales, Product, Marketing, and Community.
  • EPIC-based GTM diagnosis and priorities
  • Messaging + motion redesign (what to do first)
  • A compounding plan for the next 90 days
Fractional CMO / DemandGen Leadership
Executive GTM leadership without full-time overhead (typically 6–12 months).
  • Strategy, cadence, and performance ownership
  • Team direction across channels + pipeline motion
  • Predictable demand generation and conversion
Most requested
AI Personalised LeadGen
Higher-quality meetings without spray-and-pray outbound.
  • Signal-based targeting and account selection
  • Hyper-personalised messaging at scale
  • Testing loops that improve replies and meetings
Workshops & Events
Conference speaking, GTM mentorships, agentic workshops, corporate events, and university programs.
  • Keynotes & panels (EPIC, GTM Alpha, AI in B2B)
  • Hands-on workshops (messaging, demand, agentic workflows)
  • Mentorship + training programs for teams
All engagements are delivered through the EPIC framework → https://gtmexpert.com/epic-gtm-services
Why Shashwat Ghosh
Operator-led GTM. Proven outcomes across SaaS, vSaaS, Fintech, Cybersecurity, Logistics, and ITeS.
Prefer to start small? Begin with a GTM Audit.
24+
Years B2B Experience
Expertise across diverse industries
1
B2B Marketer
of the Year
Fintech — 2020 (CMO Asia)
Top 15
AI Research & Innovation (India)
LinkedIn creator
Markets
Global Reach
India • APAC • MEA • US • UK
Selected outcomes (Enterprise GTM/ Product Marketing)
4× business growth — Airtel Data Centers & Managed Services (2007–2011)
161% ARR growth — Happay enterprise pivot (2019–2021)
$4.2M pipeline generated — Locus (79% SAO achievement)
₹2.35 Cr TCV in 6 months — ABM at Seclore
225+ sales meetings arranged — Seclore target accounts
Selected outcomes Fractional CMO (FieldAssist)
FAi launch GTM — FieldAssist (AI product): positioning + launch plan + demand engine
2.25× growth — Mid-market + Enterprise qualified leads (FieldAssist)
+30% organic website traffic (zero paid activity) (FieldAssist)
2× organic social growth (FieldAssist)
What Clients Say
Google Business reviews (5★)
LinkedIn recommendations
All engagements delivered through the EPIC framework.
EPIC is our key differentiator
A modern GTM framework for Series A/B SaaS + ITeS teams—so Sales, CS, and Marketing align and pipeline becomes predictable (not guesswork).
The challenge (Series A/B SaaS + ITeS)
  • ICP + account list is fuzzy → wrong buyers, wasted cycles
  • Messaging is generic → deals stall and price becomes the fight
  • Low qualified demand → long cycles + inconsistent pipeline
  • Sales, marketing, and product run in silos → no single GTM motion
Why it matters
  • CAC rises when targeting + narrative aren't tight
  • Teams chase "more leads" instead of higher-intent demand
  • PLG underperforms without an activation → expansion path
  • Retention/upsell gets ignored until churn forces the conversation
The EPIC framework (modern GTM levers)
  • E — Ecosystem & Sales-led Growth: partners, channels, ABM plays
  • P — Product-led Growth (PLG): activation → retention → expansion
  • I — Inbound + Outbound Demand: targeting, messaging, sequences, experiments
  • C — Community-led Planning: credibility, champions, repeatable distribution
All engagements are delivered through the EPIC framework.
Ready to make pipeline predictable?
Start small with a GTM Audit—or pick the engagement model that fits your stage (Series A/B SaaS + ITeS).
Start with a GTM Audit (recommended)
  • Rapid operator-led diagnosis of what's blocking predictable pipeline
  • Clear priorities + a 90-day execution plan
  • Best for: Series A/B SaaS + ITeS leadership teams
Explore ways to work together
  • GTM Alpha (EPIC-led)
  • Fractional CMO / DemandGen Leadership
  • AI Personalised LeadGen
  • Workshops & Events
Proof + community
Prefer to verify before you talk? Totally fair.

5★ Google Business reviews

Here's what clients and peers have said—public, unedited, and attributable.
All engagements delivered through the EPIC framework.
Want ideas you can steal? Subscribe to GTM Whisperer →
Connect with Shashwat
© 2026 Shashwat Ghosh. All rights reserved. Last updated: Jan 2026. Operator-grade GTM systems for B2B SaaS + ITeS.